I understand that advertisements are designed to attract attention (hopefully); however, there are a few out there that just annoy me to no end. My rant here was provoked by Benetton's ads showing world leaders kissing. The idea was "Unhate," an idea I subscribe to. I lived through the '60s, so I'm fully in tune with love and peace, but Benetton's ads were bad on so many levels. They fail to address the gaps that lie beneath the images and overload the sensitivities of potential customers.
I know Carl's Jr. will not miss my piddly money, but I abhor their current blatantly sexist ads. Previous to the overly endowed young women advertising their greasy burgers, were the young men slobbering and drooling while gorging their mouths with Carl's Jr. food. Would I really want to have those pictures in my subconscious while eating anything from these restaurants? And...before that were the Paris Hilton ads with her slithering all over the place. I envision that Carl's Jr.'s advertising department is filled with arrogant, insensitive, boorish young men hooting with glee at some people's disgust at their work. I guess that's "just the way it is."
Another ad campaign that really bothered me was by The Limited - a store that appeals to young women. A few year's ago, I was walking through a popular mall and saw the large ads with the invitation: "Get into our pants." What were they thinking? Cute? I don't think so, but that's just me.
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